2016
NEW YORK CITY
A marketing agency in New York City.
We started in NYC as a marketing agency. That was the beginning of our work with brands.
ABOUT PIPADA CAPITAL
Our story began
in New York.
We began as a marketing agency in New York City in 2016. Today, we invest our own capital and operating experience in the businesses we back.
OUR VISION
Good products deserve more than a cheque.
Founders —
We saw crores of our own money go down the drain around products we believed in. The product had promise. The business around it was struggling.
Money was being spent without a clear view of what it earned. Marketing and operations needed attention. The founder stepped in to fill every gap, and the product lost the attention that had made it worth backing.
We had spent years doing this operating work ourselves. Yet, as investors, we were leaving that experience on the sidelines.
In early 2026, we decided we would only invest in brands we could also co-operate.
Our vision is to build profitable consumer businesses with people who know how to make exceptional products. The founder keeps pushing the product forward. As equity partners, we take on the work of building the business together: its people, its numbers, its distribution and its operations.
We want those businesses to earn the right to grow into new markets. We’re building a bridge between India, the UAE, the USA and the UK, so the brands we invest in can reach customers beyond their home market. That expansion must be built on a sound business at home.
We put our own capital behind that belief. And we stay involved in the work.
Profitable growth is our first principle.
Sampada PipadaFounding Partner
Rushabh PipadaFounding Partner
2016 — TODAY
Built through experience.
2019
RETURN TO INDIA
Back in India. Still working across borders.
We returned to India and continued providing marketing services to direct-to-consumer brands across the United States, Australia and the United Kingdom.
2021
FIRST CHEQUE
Our first investment.
We wrote our first cheque into a beauty brand in India. Alongside our agency work, we were now putting our own capital into a business.
2025
UAE OPERATIONS
Agency services ended. UAE operations began.
We closed our agency services and launched operations in the UAE.
EARLY2026
INVESTMENT APPROACH
We would only invest where we could operate.
Investing without operating meant we weren’t using our skills fully. We decided that we would only invest in brands we could co-operate and help scale globally.
2026
US ENTITY
A US entity for growth in both directions.
We registered an entity in the United States to help Indian brands scale in the US, and US brands expand into India.
Along the way, Looqus Media became Looqus AI and acquired stakes in brands. Our work evolved from marketing services into building and investing in businesses.
BEFORE WE TALK
Fair questions.
An investment partner should be
clear about what they bring.
“What kind of investor are you?”
Pipada Capital is an independent investment and operating company. We invest our own capital, take equity in the companies we back and work alongside their founders. We are not raising a fund from outside investors.
“Do I have to sell the whole company?”
We decide ownership case by case. Tell us what you want to build, what capital the business needs and where you want a partner involved. That is where the conversation starts.
“I know manufacturing. I haven’t built a brand.”
That is a reason to talk. If you have product or manufacturing expertise, we can bring capital, people, marketing and operating capabilities to build a business together.
“Are you a passive investor?”
No. In early 2026, we decided to invest only in brands we can co-operate and scale globally. Our operating experience is part of the investment, alongside our capital.
“Do you invest with international growth in mind?”
Yes, where the product and economics support it. We’re building a bridge between India, the UAE, the USA and the UK for our portfolio companies. UAE operations began in 2025, and we registered a US entity in 2026. We’re continuing to build the relationships and operating foundations for expansion, market by market.